satyabrata

1-Name the marketing legend who first coined the word Privatisation in his book "The age of discontinuity"?
Answer
Peter druker
2-This world famous direct marketing company was founded by Rich Devos and Jay Van Andel in 1959. Name it?
Answer
amway
3-What's the term used for adding nonessential features to make a product more appealing than it is?
Answer
Bells and Whistles
4.Which company coined the term "Born Global" firms in the year 1993
Answer
Mcniksey
5-Name the personality who coined the term 'Marketing Myopia'?
Answer
Theodere levitt
6-What is known as "Demand Spillover"?
Answer
Sale of product or brand in one country market generates demand in another country

7.What is "double branding" in marketing parlance?
Answer
Usage of new and old brand names and logos
8.Which international soap brand was marketed as having a purity of 99 44/100%?
Answer
Dove
9.Which company launched '.Beat' range of hi-tech watches in India?
Answer
swatch
10.In bargaining terms what is known as "Cherry Picking"?
Answer
Bargaining by going store to store to get the best deal